The Department of Water Resources (DWR) is responsible for managing and protecting California’s water. DWR works with other agencies to benefit the state’s people, and to protect, restore and enhance the natural and human environments.
Kicking off this spring, seven ads -- with conservation as the key message -- will be circulating the state. They may be spotted on a billboard along the eastern end of the Bay Bridge freeway, on local water district outreach materials or perhaps trending on social media. The graphics are part of Save Our Water’s “Californians Don’t Waste” campaign, designed to alert people of the many ways to save water. With the current water year tracking to be ranked third driest on record, conservation is vital to ensuring sufficient water in the coming years. Visit http://www.saveourh2o.org/ for more water saving tips.